Menu
Based in Water Park inside of the newly redeveloped National Landing, Water Bar is cocktail and oyster bar. It’s a place to grab a craft cocktail and snack on fresh oysters and sea-fare. All while relaxing outside on the patio overlooking the water as if you are in one of your favorite coastal towns.
The brand design was inspired by coastal ephemera and curated typographic components made modern by introducing pops of color and playful illustrations. It is warm and inviting and pairs well with the relaxed nature of a restaurant on the water.
Playful illustrations of oysters, olives on fishing hooks, and boats add a touch of whimsy and provide flexibility to the visual language. These brand identifiers pair well with clean and structured typography to create a brand that is inviting, eclectic, and refined.
The story of the sea is told through a color palette derived from the ocean landscape. Rich blues, dusty sand, and a bold pop of rust-orange synonymous with maritime fare. This curated brand identity seamlessly translates across exterior and interior signage, menus, coasters, matchbooks, enamel pins, pens, web applications, and social media.
