Tinte logoTinte  logo

Tinte

OVERVIEW

Tinte, French for 'tint,' reflects the salon’s focus on color. Unlike typical blow dry bars that only offer styling, Tinte stands out by providing both color maintenance and blowouts, no cuts. Owner Dyana Nematalla created Tinte to meet clients' needs for quick color touch-ups and styled blowouts. With stylists trained in New York and LA, Tinte offers exceptional service in a relaxed, fun environment. Chic hair, made effortless.

SERVICES

Art DIRECTION
BRANDING
BRAND STRATEGY
WEBSITE DESIGN
WEBSITE DEVELOPMENT
ENVIRONMENTAL DESIGN
BRAND COLLATERAL
MARKETING COLLATERAL

CREDITS

Website Photography: Haley James
Modern business card design for a hair salon.
Marketing collateral and business cards for a modern hair salon
Clean and modern brand collateral for a hair salon.

We wanted to build a brand that delivers the same beautiful and memorable experience of Sirène (the sister salon) and gives clients a unique experience that cannot be found at other blow dry bars in Atlanta. The brand design was inspired by high-end fashion and beauty brands with a focus on curated typography and editorial photography. It is inspiring and fashion-forward and reflects the high-end experience at Tinte.

Woman with blond wavy hair
Modern serif typography details
Tinte brand collateral for a hair salon
Typography for a modern hair salon brand.
Ad for a modern hair salon.
Modern menu layout for a hair salon.

To convey their expertise and attention to detail, we customized the T’s in the logo to have a more structured serif at the top and removed the serifs from the bottom. Adjusting the T’s to be different than the rest of the letter forms represents their distinction in the marketplace. The brand mark highlights the T from the logo in a circle. The circle is structured to reflect a color wheel which ties back to the name Tinte and the concept of offering hair color services at a blow dry bar.

Social media graphics for modern hair salon
Web design for a modern hair salon
Web design for modern hair salon
Design layout for a modern hair salon brand

Tinte’s world of accessible beauty is told through a minimal color palette of warm blacks and creams with accents of a rosy pink. A subtle grainy gradient provides a soft texture for digital applications. This curated brand identity seamlessly translates across exterior signage, brand collateral, business stationery, matchbooks, web applications, and social media.

Tinte website design
Web design for a modern hair salon
Mobile web design for a modern hair salon