If I Made photographyIf I Made experts working.

If I Made

OVERVIEW

If I Made is an alternative learning platform for creatives and entrepreneurs, offering courses designed by industry-leading experts to help students thrive in their creative businesses. The platform provides lifetime access to meticulously crafted content, combining practical industry knowledge with artistic development. Founded by Emily Newman of OnceWed, If I Made aims to help creatives balance artistry with business skills, fostering sustainable growth through accessible, expert-led resources. Courses cover various creative fields, including floral design, photography, and business management.

SERVICES

Art Direction
BRANDING
BRAND STRATEGY
Photography art Direction
WEBSITE DESIGN
WEBSITE DEVELOPMENT
STYLING
MARKETING COLLATERAL

CREDITS

All photography is owned or licensed by If I Made.
If I Made Logo: Jessica Comingore
Typography for online learning
Styled photography for If I Made
If I Made course covers
Mobile web design for floral designer.

The branding for each individual course at If I Made is thoughtfully crafted to reflect the unique identity of its expert instructor and the creative field it serves. Each course design is tailored with a cohesive aesthetic that balances elegance and functionality, capturing the brand’s dedication to artistry. From vibrant florals to minimalist business strategies, the visual language resonates with the target audience while maintaining a strong brand consistency across all offerings, ensuring that both creativity and professionalism shine through in every detail.

Website design for a wedding floral designer
Modern serif typography details
Styled shot of a desk with a laptop

The If I Made website translates the brand’s creative spirit into a sleek digital experience. Every detail is intentional, with a layout that seamlessly integrates new courses as the platform evolves. The interface is thoughtfully structured to guide users through course offerings with ease by highlighting categories and showcasing courses with e-commerce ux. Whether discovering a new course, class or revisiting favorites, the site ensures an engaging, effortless experience that mirrors the brand’s commitment to balancing creative inspiration with practical, accessible learning.

Editorial layouts for an online learning business
Web design for a wedding floral designer
Women styling wedding flowers.
Online course design layouts.
Mobile web design for a wedding cake designer

If I Made's social media presence extends the brand’s vision beyond the platform, creating an engaging space where learning and creativity are constantly celebrated. Carefully crafted posts, stories, and interactive content showcase behind-the-scenes moments, highlight upcoming courses, and foster connections between a vibrant global community of creatives. Each piece of content invites users into the world of If I Made, where artistry meets business, nurturing a dynamic network of creatives.

Social media for online learning platform
Branding for an online course
If I Made a Podcast Cover